Secure, Seamless Customer Experiences with Transparity and Entra External ID or Azure AD B2C
Customer identity management is at the heart of modern digital engagement. Transparity delivers advanced CIAM solutions, helping organisations securely manage customer identities and deliver frictionless access to digital services. With Microsoft Entra External ID or Azure AD B2C, Transparity empowers you to build secure, scalable, and personalised customer journeys that drive trust, loyalty, and growth.
Transparity as an Azure Expert MSP with a direct relationship to Microsoft can leverage funding to aid you in your projects.
By consolidating disparate CIAM solutions into a unified platform with Entra External ID or Azure AD B2C, organisations can eliminate the complexity and inefficiency of managing multiple identity systems. This consolidation streamlines administration, reduces security risks by minimising integration gaps, and ensures consistent policy enforcement across channels.
Additionally, a single, modern CIAM solution built on Entra External ID or Azure AD B2C enhances user experiences through seamless access, supports rapid scaling as customer bases grow, and provides actionable insights to drive continual improvement. Ultimately, organisations benefit from lower costs, improved agility, and a stronger security posture—all underpinned by Microsoft’s robust zero-trust architecture.
Custom applications that require flexible, secure, and scalable customer identity management are prime candidates for a robust CIAM solution. Whether launching a new digital portal, mobile app, e-commerce site, or membership platform, organisations must balance user convenience with stringent security controls.
By choosing Entra External ID or Azure AD B2C, businesses benefit from a unified identity platform that streamlines user onboarding, enables advanced authentication methods, and supports compliance with privacy regulations. Its zero-trust architecture and seamless integration with Microsoft services make them an ideal choice for developers seeking rapid deployment and for organisations determined to future-proof their digital experiences while delivering frictionless journeys for every customer.
“We are thrilled with the seamless migration to Azure AD B2C, which has significantly improved our user authentication process. With several hundred thousand registered users, the transition from our legacy authentication provider was a critical project for us. The integration of Azure B2C and Azure Front Door has not only enhanced our security with Multi-Factor Authentication but also ensured a consistent and branded user experience.
The silent, just-in-time credential migration was particularly impressive, allowing our users to transition smoothly without any disruption. We appreciate the expertise and dedication shown throughout this project, making it a resounding success.”
Entra External ID is Microsoft’s latest IDaaS offering, built on a zero-trust architecture that significantly simplifies configuration for administrators and developers while providing a consistent user experience. As experts in deploying Entra External ID, Transparity ensures organisations get the maximum value from this solution—delivering seamless integration, robust security, and smooth migrations tailored to each unique environment.
Entra External ID has the following capabilities:
Entra External ID will eventually replace Azure AD B2C as Microsoft’s CIAM solution, currently both services are supported.
If your organisation currently uses Azure AD B2C as its customer identity and access management solution, our team is ready to support you. With deep expertise in Azure AD B2C—formerly our preferred solution for custom apps—we understand the transition to Entra External ID is top of mind following its introduction as the modern platform.
However, migration tools for custom policy configurations are still limited. That’s why we recommend continuing to optimise and maintain your existing Azure AD B2C setup to guarantee stability and a seamless user experience. When Microsoft releases dedicated migration tooling, we’ll be fully prepared to guide you to Entra External ID for an enhanced identity solution.
CIAM is a set of solutions, technologies, and policies designed to manage customer identities, authenticate users, and control access to digital services and resources. CIAM solutions help organisations onboard customers, secure accounts, enable seamless authentication, and comply with privacy regulations.
CIAM solutions streamline regulatory compliance by managing consent, automating privacy workflows, and providing detailed reporting on customer identity activity, ensuring adherence to data protection regulations like GDPR and CCPA.
Entra External ID is a cloud-native customer identity platform that manages external user accounts, controls access to applications, and provides compliance, privacy, and security at scale.
We have written a blog exploring this topic here: Selecting the Right Microsoft Identity Management Solution
Azure AD B2C provides standards-based integration (OAuth, OpenID Connect, SAML) to web, mobile, and SaaS applications, enabling unified customer identity management across the digital landscape.
Effective customer identity management solutions are critical to protecting customer data. They enforce secure authentication, monitor for suspicious behaviour, and minimise the risk of unauthorised access or fraud.
Absolutely. Both platforms integrate seamlessly with a wide range of applications, offering flexibility and centralised management for all your customer identity management needs.
